DOES MOTORSPORTS BELONG IN YOUR COMPANY'S MARKETING MIX?
​
SPONSORSHIPS IN VARIOUS FORMS ARE PROBABLY ALREADY PART OF YOUR PORTFOLIO. AND IF YOU'RE CURIOUS ABOUT ADDING MOTORSPORTS, WE CAN HELP YOU DETERMINE WHETHER IT'S A GOOD MOVE.
​
MOTORSPORTS SPONSORS AREN'T NECESSARILY AUTOMOTIVE-RELATED. TECHNOLOGY COMPANIES, MANUFACTURERS, CONSUMER PRODUCTS AND EVEN POPULAR COSMETICS CAN BE FOUND LEVERAGING MOTORSPORTS TO GROW THEIR BUSINESSES. HERE ARE JUST A FEW EXAMPLES OF PROPERTIES WE CAN INVESTIGATE FOR YOU.
REACH
CONSUMERS
STOCK CAR RACING IS ONE OF THE OLDEST FORMATS TO LEVERAGE POPULARITY TO CONNECT WITH CONSUMER BRANDS.
​
PROS:
-
POPULAR FOR TELEVISION VIEWING
-
HIGH BRAND LOYALTY
​
CONS:
-
COMPLEX RELATIONSHIPS BETWEEN TEAMS AND DRIVERS
-
LIMITED AND HIGH COST OF EVENT HOSPITALITY
REACH B2B
INDYCAR, AND OPEN-WHEEL RACING IN GENERAL, SHOWCASE TECHNOLOGY AND PERFORMANCE. SOPHISTICATED ENGINEERING, AND COMPONENTS ENDURING EXTREME STRESS. ​
PROS:
-
SOPHISTICATED AUDIENCE
-
ENGINEERING, AERODYNAMICS FOCUS
-
TEAMS ACCOMMODATING TO PUBLICITY REQUESTS
-
EVENT HOSPITALITY IS VIP
​​
CONS:
-
FEWER RACES PER YEAR WITH LESS CONSUMER VIEWING AUDIENCE
REACH RACING ENTHUSIASTS
SPORTS CAR RACING, SHOWCASES ENDURANCE. MUCH OF THE SOPHISTICATED ENGINEERING IS BEING DEVELOPED ON THE RACE TRACK FOR LATER USE IN TECH, INDUSTRIAL AND AUTOMOTIVE APPLICATIONS. ​
PROS:
-
APPEALING TO MOTORSPORTS ENTHUSIASTS
-
ENDURANCE, TECHNOLOGY DEVELOPMENT FOCUS
-
VARIETY OF APPLICATIONS FOR BRAND ENHANCEMENT​
CONS:
-
NICHE SERIES APPEAL NEEDS TO BE AIMED AT SPECIFIC AUDIENCES
A STORY FROM THE RACETRACK:
SALES ENGINEERS SPENT MULTIPLE HOURS IN TRACKSIDE HOSPITALITIES WITH CUSTOMERS THEY OTHERWISE SAW FOR MERE MOMENTS ON A TYPICAL SALES VISIT.
THEY STRENGTHENED RELATIONSHIPS THAT RESULTED IN ADDITIONAL REVENUE.
​
THE BRAND BENEFITED FROM THE EXPOSURE, ADVERTISING AND PUBLICITY RIGHTS AND THE INCORPORATION OF MOTORSPORTS INTO THEIR EXISTING TACTICS.
​
RESEARCH AND DEVELOPMENT USED ITS EXPERTISE TO HELP THE RACE TEAM IMPROVE ITS PERFORMANCE, WHICH THE COMPANY SHOWCASED TO ITS CUSTOMERS.
​
AND THAT WAS JUST THE START.
WHERE WE CAME FROM
SINCE 2000, STRATEGY ONE HAS BEEN A TRUSTED ADVISOR OF ALL THINGS MARKETING AND COMMUNICATIONS TO BUSINESSES AND ORGANIZATIONS IN EVERY IMAGINABLE INDUSTRY AROUND THE WORLD.
​
OUR EXPERIENCE WITH MOTORSPORTS SPANS THREE DECADES OF SPONSORSHIP, B2B RELATIONSHIP BUILDING AND TECHNOLOGY DEVELOPMENT IN INDYCAR, NASCAR, IMSA AND NICHES LIKE LAND SPEED VEHICLES.
WE BELIEVE MOTORSPORTS CAN BE AN INTEGRAL PART OF A COMPANY'S MARKETING MIX IF IT'S THE RIGHT FIT. WE DON'T JUMP INTO THINGS WITH BOTH FEET UNTIL WE'VE DONE SOME DIAGNOSIS,
SO WHEN WE SAY IT MIGHT BE A FIT, WE MEAN IT. BECAUSE IF IT'S NOT, WE'RE NOT GOING TO CHASE IT FOR YOU.